Marketing – Converse Case Study

intercourse Case Study Creating a marketing strategy isnt always about taking a hands-on approach and facilitating how consumers should designate of a certain brand. Converse All Stars took an alternative route, a stand-back approach giving its customers control everyplace marketing its shoe brand. As a result, Converse delivered a customer-brand relationship where the rents, wants and demands of its customers were met by a equalize of All Star Chucks.The postulate, wants and demand of customers is a major customer and marketplace concept. Human needs atomic number 18 states of felt deprivation that could be of a physical need like for food and clothing, social need like for affection or individual needs like for learning or self-expression. Wants are forms of needs that are derived from refinements and individual personality (i. e. specific types of food like Asian, American or Mexican are specific wants for food).Demands of customers are also factored in when customers wan ts are supported by their ability to make purchases. Relating this to the Converse case study, Converses customers demonstrated a physical need for clothing or garment in this case as salubrious as an individual need for self-expression, and their wants were derived from Converses simple, low-cost and classy style and no-brand brand, a specific culture and type of personality that consumers affiliated with Converse.Converses culture of self-expression became the reason why it was wanted and thereby demanded by consumers who had buying power. Converse understood this concept well as it was able to capture value from its customer by enabling them to customize and individualize their agree of Chucks, thus creating a market offering that became an integral part of Converses marketing success.